About us

About Us: Our Legacy of Craftsmanship and Resilience

Our story begins in the bustling heart of Mexico City, where my father began his journey in the jewelry trade at the tender age of 12. In those early years, he honed his skills and mastered the art of creating beautiful pieces. After bravely serving in the Vietnam War, he settled in Los Angeles during the 70s and 80s, where he was introduced to advanced jewelry techniques and high-quality manufacturing.

Returning to Mexico with a wealth of knowledge, he founded his own jewelry factory, producing exquisite pieces that reflected his dedication and craftsmanship. Unfortunately, unforeseen events forced him to step away from his passion. That’s when my mother, Lupita, stepped in with unwavering determination. She showcased his remarkable creations at flea markets across Tijuana, building a reputation for quality and integrity.

Lupita’s audacity and perseverance kept our family's dream alive, even through the toughest of times. Her commitment to excellence and her community was unmatched, earning her the trust and admiration of many. Her strength was a beacon for our family, especially when she faced a battle of her own during the COVID pandemic—a stage 3 ovarian cancer diagnosis. Our faith in God and the resilience she instilled in us became our guiding light.

Today, we, her children, carry forward this legacy with the same passion and integrity. We honor our parents' legacy by showcasing our jewelry online, ensuring each piece reflects the craftsmanship and honesty they taught us. Our commitment is not just to creating beautiful jewelry but to making every customer feel special and valued, just as my mother did at the local swap meets.

We invite you to explore Lupita’s heart and soul through our collections. Each piece tells a story of resilience, love, and dedication—a testament to our family's journey and the values we hold dear. We are blessed to have both our parents with us to witness this new chapter, transforming our family business into something they can be proud of.

Thank you for being a part of our story. We hope you find as much joy in wearing our pieces as we do in crafting them for you.

With gratitude,

The LS Jewelry Family